Side Work

I freelance design for @newyorkcitypr and they have already published their vision as being the first virtual department store. The brand name is No Label— a store for those who are working hard to pull themselves out of the recession. The motto goes, "there is nothing insecure about paying less"—
which was inspired off of Christian Siriano's publicist's decision to do the deal with Payless. Bianco Bianconi just started her own PR firm and we are all so happy for her. She is a real sweetheart.


The next step is to build a section of No Label that houses actual designers. The vision is for each carefully selected designer to have their own unique room.

Here is an example of what I thought of for Zara Terez if she would have a room in the virtual store.
You all must know that I majored in Visual Communications at a very exclusive school. I really enjoy designing and building solid relationships. I definitely miss my close friends. It's really hard to find truly supportive friends who become your sisters. Finding them in business is a dream.

The exciting part about working with the designers who sign on will be writing their screenplay for how their brand will be portrayed in edited video. The idea is to make them their own stars in their own virtual reality show in their exclusively branded rooms on NoLabelSecret.com

I met Zara while filming Lights star Marigo Mihalos at the Zara Terez trunk show at The Shoe Box on Lex.