Signatures For Your Email

After my brothers wire transfer, I went shopping at NoLabelSecret in the city. He is an entrepreneur and $800 later will be getting 6 Italian (and other designers) suits, 3 dress pants, 10 dress shirts— one in every color, 4 socks, 3 ties, a tie clip, triangle "diamond" cuff links, 4 going out t-shirts, 4 going out plaid button downs, 2 sports coats, one camel/brown "leather" jacket, a pair of jeans and a partridge in a pear tree.

Turns out that some of the items I put on NoLabelSecret in the men's section ran out of some sizes so I am now going to follow the fate and turn NoLabelSecret.com into private shopping where I work with clients outside of NY to get them a whole new wardrobe without breaking the bank— and charge a commission. At least the videos are done and can be shown as examples of the merchandise to potential clients.

I'll have to get to that after my brother receives his shipment and shows all his friends. He already told me his friends are waiting to see everything and are thinking to have me do it for them too! Are men the secret way to make money with fashion? They seem to be an untapped market— especially for deals.
Today was so excited. I met with Sara from Sara Claire and Esther and had a wonderful conversation about are current situations. I think I talk too much (Ivanka Trump says listening is the secret to success). I had a lot to say and know that once the premiere launches I can be less crazed and develop into the woman I want to be. I will evolve. I hope it works out that I can wear a Zara Terez for my post office scene on friday. (I will spill later for what I am doing). I have to save some surprises for the show!

Deirdre Sullivan, Social Media, PR, & Partnership Director Blog Editor of Ideeli
(invite code: deirdre) signs her emails with, "A well dressed woman, even though her purse is painfully empty, can conquer the world." — Joan Crawford

How amazing is that! We all have to have signatures that show new people we meet who we are. And she's right. I believe that if I start dressing in Sara Claire and Esther, Zara Terez and Tory Burch, perhaps I will evolve into someone that exceeded my expectations. It's so important to evolve and I look forward to stepping into that once the show starts. I feel so blessed to be able to wear amazing designers and support them on the show. I cannot tell you how amazing the footage looks!

Thank you all for reading! I can't wait to interview you for this blog.

Femmetrepreneurs = sisterhood. I can't wait to have a girls night. We'll have to film it for season 2. xo

PS I need to save up for Marigo's new client— an Otrera scarf!— wearing it on the show once JUST won't cut it. They are 50% off NOON TO NOON! Saturday, December 5 at noon until Monday, December 7 at noon - here and here. but still can't afford it! Xmas gift. hmm. They are also new to twitter.

@ToryBurch @IvankaTrump

Flying solo at the Tory Burch featuring Ivanka Trump gala was intimidating at first. It takes some femmetrepreneur "balls point pens" to attend a gala alone. I bought the Trump Card business bible and sat down on the low white couch to read. I was immediately enchanted.



2 pages in, the what I assumed to be the book manager of the event approached me and asked if i would like Ivanka to sign the book. I walked over to the book table display and the stunning Ivanka Trump greeted me. She looks the same as she does in her ads and television appearances- just classy gorgeous.



She asked me if I read the book. I have not. I told her I can relate to being born into a wealthy family but in the end it's on me to work hard. She asked me what business I am in and to be honest I didn't know what to say. I wanted to talk about The Lights show but all that came out was that my father is a pioneering physician. I didn't want tonight to be about me- it was all about her. I can't wait to read the book to brush up on modern business etiquette. I handed her her gift that I had designed and gave Tory's gift to her sales rep because I just missed her.


After a couple glasses of the finest champagne and caviar, I started mingling with the Patrick Mcmullen camera man and actor/model side job servers and found out that the author of Rich Dad Poor Dad is speaking tomorrow night in the city.



Then the night became magical. I was speaking to model Emile from Australia by the entrance and as two fabulously dressed young women walked by to leave, I seized the moment and said, "do you mind if I ask you ladies a question." "Sure", they broke stride. I proceeded to ask them if they were entrepreneurs. No, however one worked for Tory Burch.



After exhanging cards I suddenly realized I was closing out the place with the staff. I rushed to take iPhone stills as one of the sales reps complimented by bebe diamond fishnet stockings.

Feeling confident (yes the champagne was that fabulous) I found myself cliquing with Caroline who manages all the Tory Burch social media and online marketing. I am interested in doing a post on Tory and she is interested in @NewYorkCityPR. We can't wait to have coffee at Machiatto next week.





"If you do work that you love, and the work fulfills you, the rest will come". -Oprah Winfrey. First page of The Trump Card.

The time has come to Rock Tradition

Tory Burch
6-8— celebrating new eyewear launch and the Trump Card.
257 Elizabeth Street
New York, NY 10012
(212) 334-3000
Serendipity and energy is a funny thing. For the past week I have been dreaming about Ivanka Trump either guest starring on The Lights (I already wrote out the scene where I am in a dream speaking to her in the boardroom) or narrating the voice overs. What does a femmetrepreneur do when Ivanka Trump tweets that she will be at the Tory Burch Nolita boutique in just a few hours! We drop whatever we are doing and rearrange our schedules to follow this Celestine Prophecy.


Now, I have to re-write the script and nix filming me going to Borders/Barnes & Noble to purchase the Trump Card— Ivanka Trump's latest book about business. I spoke with someone at the boutique and cameras of course are not allowed—I am actually happy about this since it's been a long time that I have been out with just a cocktail in hand enjoying just meeting people naturally without the intimidation of the camera.

With a purchase of her book ( $24.99) you receive a Trump gift bag! I am SO excited! Also, Tory Burch is not only celebrating the Trump Card– she is launching her eyewear collection! Did you all know that my father pioneered LASIK eye surgery?— and yet I am still in glasses & contacts! Ha! I am waiting for his inside the eye contact lens. Can they make me look like Edward Cullen?
(Oh just went to the website and see sunglasses— I wonder if she is coming out with lenses?

Anyway! Tory Burch will also have some items from her spring collection.

Wow. Ivanka Trump & Tory Burch— major femmetrepreneurs.

My plan is to go— even if I am solo, buy The Trump Card and have a reading date with my hors d'ouvres and cocktail. I actually am not going to be on the prowl to network as I am on a great path with my circle of solid femme colleagues, however I will just live in the moment and see how the energy is and where it takes me.

Now, I have about one hour and 15 minutes to shower, choose an outfit in my limited selection of a suitcase, print a card to give to Ivanka Trump and take the 30 min train there from Brooklyn.

It's now 5:10 and I am showered and the design gift for Ivanka and Tory are done. Not bad. Now, the question! what to wear!


I just had to whip up some business cards too! (I arrived at 7:15).